Sterling Silver Charm Jewelry, Made in the USA

For over two decades, Charm Factory has been crafting high-quality sterling silver charms, beads, and charm bracelets from our workshop in New Mexico. What started as a passion for meaningful, personalized jewelry has grown into one of America's largest selections of charm jewelry — with over 5,000 designs and counting.

What We Make

Every piece in our collection is manufactured in the United States from .925 sterling silver or pewter — free from nickel, lead, and cadmium. From classic charm bracelets to engravable tags, message beads to European-style beads, we make jewelry that tells your story.

How We Work

Our small team hand-picks, inspects, and ships every order from our New Mexico facility. We are not a warehouse reselling mass-produced imports — we are makers. Many of our items, including our alphabet beads, are individually handcrafted with care.

Why Charm Factory

At $5 to $25 per charm, we believe beautiful, high-quality sterling silver jewelry should not cost a fortune. Our customers include individuals building their first charm bracelet, gift-givers looking for something personal, retailers stocking their shelves, and organizations creating custom pieces.

Build Your Story

Whether you're commemorating a milestone, celebrating a hobby, honoring your faith, or just expressing who you are — there's a charm for that. Use our Build a Bracelet tool to design something uniquely yours, or browse our collections to find the perfect piece.

Get in Touch

Email: sales@charmfactory.com
Phone: 1-866-867-5266
Hours: Monday–Friday, 9 AM – 4 PM MST

For wholesale inquiries, custom orders, or just to say hello — we'd love to hear from you.